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Half of APAC marketing teams 'completely exhausted': Research
Yet a relatively small cohort is thriving, rather than feeling burned out, because it's energised by the opportunity to remake marketing, according to research by Accenture Interactive.
2020 – the year that marketing means business
R3 and Campaign's latest CMO Outlook shows marketers are closer to the head of the table than ever as marketing’s integration with multiple areas of business has brought its significance and potential into full scope.
CMO Outlook: APAC marketers are putting existing partnerships to the test
MEMBERS ONLY: Exclusive R3 research shows CMOs are testing the agility and resilience of current partners, while increasingly turning to KOLs to build brand affinity alongside performance efforts.
Virgin hires ex-Barclays marketer Hilton for global role
Claire Hilton left the bank in October after 16 years.
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