marketer

2 days ago

The CMO's MO: Kia India's Shakti Upadhyay on thinking global, acting local

The head of marketing and PR discusses how the brand is embracing 'glocalisation', explains their ongoing commitment to the belief that content reigns supreme, and shares his vision for transforming Kia India into a provider of sustainable mobility solutions.

Feb 4, 2022

Half of APAC marketing teams 'completely exhausted': Research

Yet a relatively small cohort is thriving, rather than feeling burned out, because it's energised by the opportunity to remake marketing, according to research by Accenture Interactive.

Oct 26, 2020

2020 – the year that marketing means business

R3 and Campaign's latest CMO Outlook shows marketers are closer to the head of the table than ever as marketing’s integration with multiple areas of business has brought its significance and potential into full scope.

Jun 1, 2020

CMO Outlook: APAC marketers are putting existing partnerships to the test

MEMBERS ONLY: Exclusive R3 research shows CMOs are testing the agility and resilience of current partners, while increasingly turning to KOLs to build brand affinity alongside performance efforts.