Yet a relatively small cohort is thriving, rather than feeling burned out, because it's energised by the opportunity to remake marketing, according to research by Accenture Interactive.
R3 and Campaign's latest CMO Outlook shows marketers are closer to the head of the table than ever as marketing’s integration with multiple areas of business has brought its significance and potential into full scope.
MEMBERS ONLY: Exclusive R3 research shows CMOs are testing the agility and resilience of current partners, while increasingly turning to KOLs to build brand affinity alongside performance efforts.
Marketing chiefs' top concerns for 2020--and beyond.
Claire Hilton left the bank in October after 16 years.
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