Alex Sibois
Mar 12, 2018

How GDPR will be good for APAC brands

The industry has been focusing on the negative aspects of compliance with the EU's sweeping new rules. Lotame's APAC MD sees the following positives.

This May, we’ll see the European Union's GDPR General Data Protection Regulation go into effect, bringing with it a slew of new rules relating to digital data collection. As a result, EU audiences will gain greater control over the ways their personal data is collected and used. The GDPR rules apply to any entity that collects and uses data from EU citizens, even if the company doesn’t have a presence in Europe. So once this law goes into...

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