Matthew Carlton
Sep 4, 2013

How CMOs and CIOs can join up

The marketing and technology functions need to approach each other differently in order to move forward.

Motorola’s recent appointment of Eduardo Conrado as its first senior vice-president of marketing and IT is being heralded as proof that the roles of chief marketing officer and chief information officer are becoming more intrinsically linked. In his new role, all marketing responsibilities, such as product marketing, brand, website development, internal and external communications, will fall under his remitbut so too does the CIO and IT department.

Conventional wisdom says technology brands have the...

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