CMOs must work cross-functionally like never before, and close collaboration with your CIO is quite possibly the best place to start if you want to influence the rest of your C-suite.
Agency promotes Paul Waller as Simon Broderick returns to UK.
New head moves across from network’s New York office.
Don't 'wait and see' and don't think digital business transformation doesn't apply to your company. Lead the change, says Kim Douglas of SapientNitro and Razorfish.
How to turn the CIO/CMO relationship from a pain in the ass into a harmonious business asset.
SALT LAKE CITY - Ever since Gartner forecast that by 2017 the CMO would be spending more on IT than the CIO, marketing and tech departments have been striving to break down silos and work more closely. Adobe shared its experience with delegates at its annual marketing summit.
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