Opinions
Omri Reis
Dec 19, 2017

How an 80-year-old life-hack book became Japan’s biggest bestseller

The success of 'How do you live?' is one example of the power of nostalgia to sell, explains AKQA's Omri Reis.

First published in 1937, 'How do you live? has sold over a million copies in the past three months.

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