History joins Earth Hour climate change campaign

On March 28 during Earth Hour, viewers would instead see Earth Hour messages to raise awareness and action for climate change while asking them to turn off their lights for an hour.

In addition, the channel will also be running a series of green-themed programmes for that evening.

Louis Boswell, general manager of AETN All Asia Networks, said, “History has always placed great emphasis on society and the preservation of our natural and cultural history. If we continue to ignore the global warming issue, all our recorded history and our future will be in great danger. To raise awareness of global warming, we will be taking part in Earth Hour by airing these messages on our channel and asking our viewers to participate. We hope that our viewers will be encouraged to take part in this initiative and make Earth Hour a major event throughout Asia.”

Amy Ho, managing director WWF-Singapore, added, "Climate change imperatives are urgency and a global effort. Every country, business and individual has a role to play in response to the scale and type of challenges arising. And we need to do it now. Earth Hour 2009 aims to show that it is possible to take action on global warming and the first step is as easy as turning off a light. In what we hope will be the world's largest mass participation event, Earth Hour will be the culmination of one billion people around the globe. WWF is thrilled to count History Channel on board and we are thankful for their support in answering the Earth Hour call and helping us spread the Earth Hour message across the region."