The survey spans Asia-Pacific and includes three categories: agencies, media companies and brands/client companies.
Participants, who will remain strictly anonymous, are asked to list three companies in each section, in order of admiration. They will also be asked to list individuals whom they most respect, and the factors that contribute to strong perception.
The survey will run until 3 June. All votes will be validated to ensure the survey’s consistency. Campaign Asia-Pacific will detail the findings in its July/August issue, and online.