Olivia Parker
Dec 18, 2018

Four China truths I learned when I moved my family across the world

Bill Brock, co-founder of AnalogFolk, moved his wife and son from London to Shanghai for four months so he could get a better grip on market trends. Here's what he discovered.

Bill Brock with his family in Shanghai

AnalogFolk opened its new office in Shanghai, the agency’s first in Mainland China, 18 months ago. While the team won work from both new and existing clients and grew to eight people, Bill Brock, who co-founded AnalogFolk in 2008, still felt that from his base in London he wasn’t getting a good enough grip on the China market.

“Whenever I would get on the phone with our directors there I just had this...

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