Staff Reporters
Mar 14, 2024

Bastion acquires AnalogFolk Australia

AnalogFolk Australia leaders Matt Robinson and Ben Hourahine will join Bastion as MD and CSO of Digital Brand.

L-R: Matt Robinson, Jack Watts, Ben Hourahine
L-R: Matt Robinson, Jack Watts, Ben Hourahine

Australia-based integrated agency Bastion is acquiring digital creative agency AnalogFolk Australia in a bid to extend its digital offerings and enhance its talent pool. 

AnalogFolk Australia (AF) leaders Matt Robinson and Ben Hourahine will join Bastion as its digital brand managing director and chief strategy officer, respectively. 

The digital and creative capabiities of the AF team will now support Bastion's wider marcomms portfolio led by Angela Morris, including brand building, advertising, PR and social and business innovation, but will also work more closely with Bastion's current digital service offering in customer and technology experience led by Tim den Braber and digital transformation led by Gaven Morris.

Since a management buyout last year, AnalogFolk Australia has been looking for a new partner to extend its business.

“Finding Bastion as a new home for us in Australia is the perfect fit,” Robinson said. “Bastion, with its wide array of deep specialists under one roof, from creative, code, data, research, PR and social, reputation, strategy, experiences and beyond, offers the perfect ecosystem for our clients to benefit from the enhanced scale, while staying true to the independent and innovative capabilities of AnalogFolk."

In recent years, AF has been awarded metals at Campaign's Agency of the Year awards for Digital, Social, and Content. Among its award-winning work is a Gold APAC Effie for Hyundai’s '4 Second Reviews' campaign. 

“Matt and Ben's visionary leadership and the agency's track record of digital innovation and excellence will be instrumental in helping us create, grow, protect and measure our clients' businesses," said Jack Watts, Group CEO of Bastion.


Campaign Asia

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