MindWorks will apply behavioural economics to marketing strategy.
Proposition aims to avoid the drawbacks for advertisers or existing dynamic creative optimisation and creative management platform services.
Untold Fable will be run and minority-owned by Kate Tancred.
AnalogFolk's campaign for the Australia launch of the i30 N-Line sedan sets a definite tone. If you can't bear to watch, the agency suggests, then this is not the car for you.
Campaign by AnalogFolk marks the brand's first use of TikTok.
SOUNDING BOARD: COVID-19 has affected global trust in China, so we asked experts whether this might affect the fate of international Chinese brands, such as Huawei and TikTok.
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