FIRST announces new regional director for APAC

Global events agency FIRST has announced Tamsyn Barker as its new regional director of Asia Pacific. Barker will oversee growth in the region and provide regional direction for the agency. She will also work with the global executive team to establish strategic policies and procedures for local operations.

Barker has built her experience in both leadership and creative roles in experiential marketing, events, and brand communication over the past two decades. She was previously serving as executive creative director for Freeman, where she launched the brand’s experiential arm, FreemanXP.

She was also general manager of Luminous Experiential Marketing Communications, creative director for The Event Company Staging Connections, managing director for Above Consultancy, and account director for Banner Corporation (WPP).

“I’ve lived in Singapore for 14 years, and have innate knowledge of APAC and the nuances and needs of clients in the region,” said Barker. “Recent key projects awarded to FIRST in APAC and globally will put us on the map and grow the FIRST reputation throughout the region. I’ve never felt more confident about the road ahead and the future of live events.”

FIRST has expanded rapidly in recent years with its 2018 acquisition of UK and Ireland-based experiential and creative agency Clive as well as the acquisition of creative firm Barkley Kalpak Agency in the US. In Asia, FIRST has offices in Hong Kong and Singapore.