Effective Measure figures show 844 million videos were viewed on YouTube’s localised website in the Philippines for the month ending January 2012, making it the third most popular site after Facebook and Yahoo.
The localised website, which was launched in the Philippines in October, had 54.5 per cent local reach in January rising to 58.3 per cent in February.
The popularity of YouTube in the Philippines mirrors trends across Southeast Asia, with more than one billion videos viewed in Indonesia for the month ending January 2012. Around 1.2 billion videos were watched in Malaysia, 1.7 billion in Thailand and 532 million in Vietnam over the same period.
Effective measure also said 27 per cent of the Filipino audience is identified as ‘connectors’, meaning they have good networking capability.
Dinesh Arasaratnam, Effective Measure’s regional director, said this opens another opportunity for advertisers looking to extend their reach beyond the immediate audience.
He said, "YouTube provides advertisers with a platform to not only promote their wares, but also to foster top-of-mind awareness among the site's highly engaged Filipino audience."
“Advertisers can continue to look forward to reaching out to a large segment of the online population in the months ahead," he added.
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