effective measure
Effective Measure appoints global CMO, expands into new markets
MELBOURNE - Effective Measure, a provider of media planning, audience profiling and digital metric solutions, has appointed Lizzie Babarczy as global chief marketing officer as the company hatches plans to enter six new markets, including two in Asia-Pacific, by the end of the year.
MEC inks deal to deploy Effective Measure's GRP
SINGAPORE - MEC, a GroupM company, will deploy Effective Measure’s Gross Rating Point (GRP) measurement and advertising effectiveness across its client base in Indonesia, Singapore, Malaysia, Thailand, Vietnam and Philippines.
Haymarket Media engages Effective Measure across Asia-Pacific
SYDNEY - Haymarket Media, custom media and trade publishing group, has partnered with Effective Measure to add a new dimension of online measurement and audience insight across its regional media group.
Effective Measure appoints country MD for Singapore
SINGAPORE - Media planning and audience profiling solutions provider Effective Measure has appointed the first country managing director for Singapore.
Effective Measure partners with Mindshare Singapore to offer GRP solutions
SINGAPORE – Mindshare Singapore has selected Effective Measure, a provider of digital campaign gross rating point (GRP) measurement and advertising effectiveness solutions for its clients.
Effective Measure appoints director of research
SINGAPORE - Effective Measure has strengthened its executive team in Southeast Asia with the appointment of Steven Kaiser (pictured) to the newly created regional role of director of research.
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