Sophie Chen
Oct 22, 2013

Effective Measure appoints global CMO, expands into new markets

MELBOURNE - Effective Measure, a provider of media planning, audience profiling and digital metric solutions, has appointed Lizzie Babarczy as global chief marketing officer as the company hatches plans to enter six new markets, including two in Asia-Pacific, by the end of the year.

Lizzie Babarczy
Lizzie Babarczy

Babarczy, based in Sydney, is known as an innovator in the marketing of digital measurement solutions and has 15 years of experience, according to the company.

Prior to the new role, Babarczy was marketing director of Hitwise in the US, leading both domestic marketing and global product-launch strategies. She was also part of the core launch executive team at Hitwise, launching in the Australian, UK and US markets.

The appointment signals the company’s further expansion into six new markets, which will take place by the end of the year, including New Zealand, Hong Kong, Kenya, Morocco, Zimbabwe and Nigeria.

“The launch into these six fresh territories represents the culmination of 12 months of rigorous ground work as the company prepared for new growth and leveraging international opportunities where the digital industry is rapidly evolving,” said Richard Webb, Effective Measure CEO.

The company currently has presence in 34 countries, including India, where it has partnered with Times Internet as a foundation client to enter the market in August.

Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.