Babarczy, based in Sydney, is known as an innovator in the marketing of digital measurement solutions and has 15 years of experience, according to the company.
Prior to the new role, Babarczy was marketing director of Hitwise in the US, leading both domestic marketing and global product-launch strategies. She was also part of the core launch executive team at Hitwise, launching in the Australian, UK and US markets.
The appointment signals the company’s further expansion into six new markets, which will take place by the end of the year, including New Zealand, Hong Kong, Kenya, Morocco, Zimbabwe and Nigeria.
“The launch into these six fresh territories represents the culmination of 12 months of rigorous ground work as the company prepared for new growth and leveraging international opportunities where the digital industry is rapidly evolving,” said Richard Webb, Effective Measure CEO.
The company currently has presence in 34 countries, including India, where it has partnered with Times Internet as a foundation client to enter the market in August.