CREATIVE AGENCY PERFORMANCE LEAGUE
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NEW RANK |
Last year | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | YTD totals (US$m) |
| 1 | -12 | M&C Saatchi | Commonwealth Bank Australia, Cerebos Asia China | 9.02 | – | 9.02 |
| 2 | -2 | DDB | ExxonMobil Singapore, SOTC India, Pepsi Indonesia | 5.6 | – | 5.53 |
| 3 | -14 | McCann Worldgroup | Maxis Communications Malaysia | 5.07 | J&J Australia | 4.77 |
| 4 | -7 | TBWA | Betstar Australia, Amanora Town Centre India | 2.93 | Yatra.Com India | 2.65 |
| 5 | -3 | Leo Burnett | GlaxoSmithKline Iodex India, SDLG Volvo China | 2.58 | – | 2.58 |
| 6 | -9 | Lowe | True Thailand, Krungsri Thailand, J&J Stayfree Australia | 2.47 | Philippines SSS | 2.15 |
| 7 | -8 | Grey Group | Birla Tyres Singapore, Honda Motors India | 2.15 | Philippines DoT | 2.14 |
| 8 | -4 | Publicis | BaWang Shampoo China, Nescafé Malaysia | 1.58 | – | 1.57 |
| 9 | -1 | Ogilvy | Landcom Australia, BMW Malaysia, Incredible India | 3.11 | Maxis Malaysia | 1.36 |
| 10 | -21 | DraftFCB | Air New Zealand (part), Apure Taiwan | 1.37 | Raid Hong Kong | 1.17 |
MEDIA AGENCY PERFORMANCE LEAGUE
| NEW RANK | Last year | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | YTD totals (US$m) |
| 1 | -6 | Carat | General Motors Asia Pacific, Pfizer Wyeth China | 19.93 | Kao Malaysia | 18.63 |
| 2 | -13 | UM | Australian Government, NBN Australia, ING Australia | 7.05 | GM Thailand | 4.3 |
| 3 | -7 | PHD | Tourism Victoria Australia, Philippines SSS | 3.99 | – | 3.99 |
| 4 | -9 | Vizeum | Panasonic Malaysia, Shanxi Mobile China, KINAZ Taiwan | 2.28 | – | 2.28 |
| 5 | (–) | Dentsu | E1 Korea, SUM Taiwan, Taiwan Beer | 0.96 | – | 0.96 |
| 6 | -11 | Initiative | Coca-Cola Thailand, AJE Group SEA, Zuji Hong Kong | 0.83 | Merck Indonesia | 0.62 |
| 7 | 10 | Maxus | GSK Australia, Mathrubhumi India | 1.05 | Dabur India | 0.52 |
| 8 | -4 | MPG | Madman Australia, Hugo BOSS Digital China | 0.21 | – | 0.21 |
| 9 | -12 | MEC | TVS Indonesia, Manulife Indonesia, E.Sun Bank Taiwan | 1.07 | Henkel China | 0.17 |
| 10 | -3 | ZenithOptimedia | Siemens China, Masan Foods Vietnam | 2.36 | Pfizer W China | -0.14 |
METHODOLOGY The New Business League published in Campaign Asia-Pacific has been compiled with the assistance of R3 and PricewaterhouseCoopers using data supplied by 26 multinational agencies on a monthly basis to PWC and R3, leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 and PWC strive to be accurate in all reporting, but welcome comments and questions. Please send your queries to [email protected] or [email protected].
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