pricewaterhousecoopers
PwC sees online advertising overtaking TV in Japan in 2019
A breakdown of the company's latest forecasts as to what will shape Japan’s media landscape up to 2022.
What ‘disruption’ looks like at PwC
In Japan, the company has started employing Zen principles to wake business leaders up to reality.
Chinese brands' digital spending too focused on sales: PwC
CHINA - PwC’s 7th Digital IQ survey has highlighted how the digital budgets of Chinese brands focus too narrowly on sales and marketing, compared with global peers who spread digital spending more evenly over customer service, operations and enterprise functions (such as human resources, finance, risk and compliance).
Media growth: Don’t count traditional out
PricewaterhouseCoopers’ (PwC) Entertainment and Media Outlook 2015-2019 is heartening for those specialising in areas such as mobile, but also has good news for more traditional media sectors such as TV.
DATA POINTS: Digital more than catches up
The latest instalment of PricewaterhouseCoopers’ (PwC) global entertainment and media outlook indicates that digital advertising revenues will surpass those of TV within the next four years. The 2014-18 report charts a global rise in digital advertising from 14 per cent of total spend in 2009 to 25 per cent last year. PwC expects it to reach 33 per cent by 2018. Non-digital advertising revenue is set to rise at a CAGR (compound annual growth rate) of just below 2 per cent during the forecast period. Asia-Pacific is the world’s third-largest online advertising region, with revenue of around US$31 billion. That number is due to swell to nearly US$57 billion over the next four years.
Mobile devices to propel internet advertising to 2017: PwC
HONG KONG - Asian consumers’ access to entertainment and media content and experiences is being democratised by ever-increasing internet access and explosive growth in the ownership of smart devices, according to PwC’s annual outlook.
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