Staff Reporters
Aug 11, 2014

DATA POINTS: Digital more than catches up

The latest instalment of PricewaterhouseCoopers’ (PwC) global entertainment and media outlook indicates that digital advertising revenues will surpass those of TV within the next four years. The 2014-18 report charts a global rise in digital advertising from 14 per cent of total spend in 2009 to 25 per cent last year. PwC expects it to reach 33 per cent by 2018. Non-digital advertising revenue is set to rise at a CAGR (compound annual growth rate) of just below 2 per cent during the forecast period. Asia-Pacific is the world’s third-largest online advertising region, with revenue of around US$31 billion. That number is due to swell to nearly US$57 billion over the next four years.

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