Jessica Goodfellow
May 7, 2019

Facebook targets SMBs with new ad tools

The tools are designed to make it easier for the more than 90 million SMBs that use Facebook to manage campaigns.

Facebook is rolling out a suite of advertising tools that take the heavy lifting out of ad creation, aiming to make it easier for small- to medium-sized businesses SMBs to manage campaigns on the platform.

The tools automate much of the backend process that goes into creating an ad, to allow SMBs to focus on building their business, according to the company.

One of the tools, called Automated Ads, makes...

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