Speaking to Campaign Asia-Pacific, Reynold D’Silva, group head of FMCG, tech, telco and media brands for Facebook Southeast Asia, said that while more and more marketers agree that advertising on the social media platform is effective, some questions remain.
“The question that keeps coming up from clients is how does Facebook compare to TV” he added. “This is why we partnered with Millward Brown to conduct this study to enable marketers to...
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