Jenny Chan 陳詠欣
Jan 12, 2016

Ex-CEO of Mediabrands China resurfaces at Simei Media

HANGZHOU / SHANGHAI - Simei Media (思美传媒) has named as its new CEO Cary Huang (黄浩挺), previously of IPG Mediabrands since June 2011.

Cary Huang
Cary Huang

Prior to Simei Media, Huang served as CEO of UM China as well as Mediabrands China in different stints. His successor was Tom Wan, whose move was reported in December.

In his new role, Huang will assist in the locally listed agency's corporate development strategy and operational planning, and report directly to the chairman Zhu Mingqiu (朱明虬).

Simei's ex-CEO was Cheng Xiaowen (程晓文), who has retired to Canada.

Huang graduated from Shanghai Jiaotong University and Fudan University, and has more than 20 years of experience in the planning and management functions at Ogilvy & Mather, Maxus, Mindshare, MediaCom, as well as IPG Mediabrands.


Related Articles

Just Published

1 day ago

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.

1 day ago

Mark Heap on ‘moving across the aisles’ to ...

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

1 day ago

The ride of the tiger: Feast your eyes on BMW's ...

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

1 day ago

The Beijing Olympics: A non-starter for global sponsors

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.