Jenny Chan 陳詠欣
Apr 26, 2013

UM's Cary Huang promoted to new role as CEO of IPG Mediabrands China

SHANGHAI - IPG Mediabrands has created a new role for Cary Huang, currently CEO of UM China, to enable him to take a leadership position at the holding-company level.

UM's Cary Huang promoted to new role as CEO of IPG Mediabrands China

This latest announcement is part of IPG Mediabrands’ push to reorganise individual markets into cluster structures, introduced in early 2011.

China is part of the G14: a grouping of high-growth, high-priority markets, comprising Australia,
Benelux, Brazil, France, Germany, India, Ireland, Italy, Japan, Mexico, Russia, Spain and the UK.

In his new position, Huang will be responsible for facilitating a "more united culture of
collaboration" among IPG Mediabrands’ various agencies and services in China, which are UM, Initiative, and Mediabrands Audience Platform (MAP).

Huang will be overseeing business strategy, operational leadership, growth and business development for all of these agency networks, reporting to Jim Hytner, CEO of G14 Mediabrands. These agency networks will retain their individual leadership after Huang's promotion.

He has already made several key signings in 2013 for UM and Initiative in China, and added 15 clients for Cadreon and eight for Reprise since the two agencies under MAP went live last year.

"Few people understand the market like Cary does," said Hytner.

Campaign Asia

Related Articles

Just Published

1 hour ago

Brands plan for a quiet Pride Month

Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.

1 hour ago

Bosch partners with Amnet and Samsung for weather-ac...

The initiative harnesses weather API and CTV to boost awareness of Bosch's new machines, with impressive results in Mumbai.

1 hour ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

1 hour ago

Queer Ad Folk: Good allies must call out the ...

Deborah Whitfield, head of production and executive producer, Factory Studios, shares her experience.