This latest announcement is part of IPG Mediabrands’ push to reorganise individual markets into cluster structures, introduced in early 2011.
China is part of the G14: a grouping of high-growth, high-priority markets, comprising Australia,
Benelux, Brazil, France, Germany, India, Ireland, Italy, Japan, Mexico, Russia, Spain and the UK.
In his new position, Huang will be responsible for facilitating a "more united culture of
collaboration" among IPG Mediabrands’ various agencies and services in China, which are UM, Initiative, and Mediabrands Audience Platform (MAP).
Huang will be overseeing business strategy, operational leadership, growth and business development for all of these agency networks, reporting to Jim Hytner, CEO of G14 Mediabrands. These agency networks will retain their individual leadership after Huang's promotion.
He has already made several key signings in 2013 for UM and Initiative in China, and added 15 clients for Cadreon and eight for Reprise since the two agencies under MAP went live last year.
"Few people understand the market like Cary does," said Hytner.