Benjamin Li
Nov 15, 2010

Euro RSCG takes creative AOR for Dong Feng Peugeot 508

BEIJING - Euro RSCG Beijing has been appointed as the AOR for the Dong Feng Peugeot 508, the car brand's first domestically-manufactured mid-high end sedan due for release in mid-2011.

Euro RSCG takes creative AOR for Dong Feng Peugeot 508

The win follows a competitive pitch in China during late October against Publicis and Dentsu.

The agency is tasked with strategic brand positioning and integrated creative development.

The wins further solidifies Euro RSCG’s seven-year relationship with Dong Feng Peugeot in China, making them the agency-of-record on all models produced locally, including the 207, 307, 408 and 508, as well as the imported range including the  207CC, 308 CC, 308 SW and Coupe 407.

The agency's partnership with Peugeot has been ongoing for several decades, beginning in France in 1978 and spanning more than 100 countries globally.

The agency added that this account win comes at an exciting stage of development in the Chinese automotive market, which is experiencing a 20 per cent annual growth rate.

Commenting on the win, Olivier Pluquet, CEO of Euro RSCG Asia-Pacific, said, “Consolidating the extensive Peugeot and Dong Feng Peugeot portfolios is an exceptionally important achievement, especially in the world’s largest auto market. This marks an important milestone in the history of our partnership, and is recognition of the passion and strength of the team in place.”

“2010 marks the 200th anniversary of the Peugeot brand, making this a great opportunity to drive growth for this iconic brand in one of the most exciting markets globally,” added Mason Lin, CEO of Euro RSCG Greater China.

Euro RSCG developed Peugeot’s new strategic platform, which sees them enter their 200th year of operations with the positioning ‘Motion & Emotion.’

Campaign China

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