Faaez Samadi
Jun 22, 2017

Essence CEO: Huge opportunity following MEC/Maxus merger

Christian Juhl said WPP’s investment in the agency following the combination of MEC and Maxus is a significant catalyst for its ambitions.

Christian Juhl

The rise of Essence in the face of WPP’s decision to merge MEC and Maxus is a “substantial investment” that the agency intends to take full advantage of, according to its global CEO.

Speaking to Campaign Asia-Pacific at Cannes Lions 2017, Christian Juhl said the move was a “progressive step” for Essence, and that further geographic expansion together with “new types of clients with a digital-first orientation” were high on the agency’s agenda....

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