Purchase launches iProspect in the market.
The acquisition puts a renewed emphasis on creativity in marketing, industry experts say.
Few things better illustrate the march of change in the ad industry than the story of how a collective founded in Missouri 26 years ago rose to claim first-among-equal billing in a merger-verging-on-takeover with the venerable Y&R.
Regulator says tie-up severely reduced competition and rebuked the brands for completing the deal before informing it.
Move sees WE significantly boost its India presence.
BRAND HEALTH CHECK: Disney’s US$52 billion deal with Fox is set to alter the media landscape worldwide. We look at what this means for the health of the Disney brand in Asia.
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