essence
Brands must be prepared for an era of uncertainty, as Covid-19 accelerates market shifts
Pandemic will only hasten shift to ecommerce, even as brand and customer experience meld, according to a new Essence study.
With Gangs in charge, how will Essence fare?
AGENCY REPORT CARD: T. Gangadhar (aka 'Gangs') took over from Kyoko Matsushita as the GroupM agency's APAC head in 2020. Could he help sustain Essence's success in a difficult year?
Agency Report Card 2020: Essence
A smooth top management transition, mushrooming business innovations, robust people practices and strong business performance drove Essence’s continued growth in 2021.
Building diversity beyond scorecards
As the conversation around diversity has rightfully gained momentum, many organisations have tackled this in the same way we do everything — with a good scorecard. While discrimination and inequality exist in some parts of the industry and need to be addressed, diversity and inclusion is complex, nuanced and can be hard to unequivocally capture on a scorecard, says Lee Walsh, senior vice president, head of media, APAC, at global media agency Essence.
It’s time to tackle unconscious bias in APAC
Diversity, equity and inclusion (DEI) priorities are different in different countries. We caught up with four marketing leaders from across APAC at Essence to talk about what gender equity means, why paternity leave needs to become the norm and why we’ll never stop talking about diversity.
Accelerating social change through diversity and inclusion in marketing
Diversity and inclusion today has a role to play beyond fostering creativity and innovation in marketing and advertising - it can be a catalyst for social change tomorrow, says global data and measurement-driven media agency Essence’s Sonali Malaviya.
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