essence

May 6, 2021

Can the D2C revolution outlast the pandemic?

While brands large and small have flocked to the opportunity to directly reach consumers, they are hoping pandemic-driven changes in consumption stick to justify their sweeping change in focus.

Apr 8, 2021

Pandemic helped gaming industry spur a revenue surge of 20% in 2020: Essence study

The report aims to help brands understand the full scale of the opportunities in gaming

Mar 22, 2021

Agencies rally support for Asian-American employees

Agencies show solidarity with AAPI employees as anti-Asian hate crimes rise in The US.

Feb 26, 2021

With Gangs in charge, how will Essence fare?

AGENCY REPORT CARD: T. Gangadhar (aka 'Gangs') took over from Kyoko Matsushita as the GroupM agency's APAC head in 2020. Could he help sustain Essence's success in a difficult year?

Feb 11, 2021

Brands must be prepared for an era of uncertainty, as Covid-19 accelerates market shifts

Pandemic will only hasten shift to ecommerce, even as brand and customer experience meld, according to a new Essence study.

Feb 9, 2021

Agency Report Card 2020: Essence

A smooth top management transition, mushrooming business innovations, robust people practices and strong business performance drove Essence’s continued growth in 2021.