While brands large and small have flocked to the opportunity to directly reach consumers, they are hoping pandemic-driven changes in consumption stick to justify their sweeping change in focus.
The report aims to help brands understand the full scale of the opportunities in gaming
Agencies show solidarity with AAPI employees as anti-Asian hate crimes rise in The US.
AGENCY REPORT CARD: T. Gangadhar (aka 'Gangs') took over from Kyoko Matsushita as the GroupM agency's APAC head in 2020. Could he help sustain Essence's success in a difficult year?
Pandemic will only hasten shift to ecommerce, even as brand and customer experience meld, according to a new Essence study.
A smooth top management transition, mushrooming business innovations, robust people practices and strong business performance drove Essence’s continued growth in 2021.
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