essence
What happens when a major media empire shuts overnight?
In the middle of a pandemic, Philippines’ major broadcast network ABS-CBN was ordered to stop free-to-air operations, leaving thousands of staff in limbo.
AI, biometrics and purpose: how advertising will change over next decade
Top industry experts predict a future in which AI will make crucial purchasing decisions, biometric data will become a common currency, and purpose will become an essential part of a brand's identity.
As Essence's APAC CEO steps up, how is the region faring?
AGENCY REPORT CARD: See Essence's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.
Grey Group doesn't think it needs a dedicated APAC leader. Is it right?
AGENCY REPORT CARD: See Grey Group's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.
Agency Report Card 2019: Essence
Essence continues to grow revenue from its star client Google, but how is it faring in diversifying its client base, and how has it coped with Kyoko Matsushita's move to a global role?
Essence bets on China
Three years after first investing in China, Essence is officially establishing a presence in the market.
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