essence
Can the D2C revolution outlast the pandemic?
While brands large and small have flocked to the opportunity to directly reach consumers, they are hoping pandemic-driven changes in consumption stick to justify their sweeping change in focus.
Pandemic helped gaming industry spur a revenue surge of 20% in 2020: Essence study
The report aims to help brands understand the full scale of the opportunities in gaming
Agencies rally support for Asian-American employees
Agencies show solidarity with AAPI employees as anti-Asian hate crimes rise in The US.
With Gangs in charge, how will Essence fare?
AGENCY REPORT CARD: T. Gangadhar (aka 'Gangs') took over from Kyoko Matsushita as the GroupM agency's APAC head in 2020. Could he help sustain Essence's success in a difficult year?
Brands must be prepared for an era of uncertainty, as Covid-19 accelerates market shifts
Pandemic will only hasten shift to ecommerce, even as brand and customer experience meld, according to a new Essence study.
Agency Report Card 2020: Essence
A smooth top management transition, mushrooming business innovations, robust people practices and strong business performance drove Essence’s continued growth in 2021.
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