Ericsson shifts global ad business to Lowe

Lowe Brindfors in Stockholm will lead the account for the Swedish telecommunications suppliers with a focus on digital and experiential marketing.

In Asia, key offices that are expected to take on the business include China, India and Thailand. According to sources within the agency, Lowe is in the process of deciding how to divide the account, but will probably split it between North and Southeast Asia.

Kitty Lun, chairman and CEO of Lowe China, commented: “The China team participated in the pitch but we do not know how it impacts us yet.”