Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of May 23rd - 29th, 2016.

Facebook

1. Mazda Philippines
Engagement Score – 1,000

2. Maggi Singapore
Engagement Score – 1,000

3. Haagen-Dazs Malaysia
Engagement Score – 1,000

4. Parryware India
Engagement Score – 1,000

5. Westin Gurgaon India
Engagement Score – 1,000

 

Twitter

6. Au Bon Pain India
Engagement Score – 1,000

Name 5 ingredients which goes into the making of a perfect Conewich & #win #vouchers. #GuessTheIngredients #contest pic.twitter.com/wNgKqa8nqG

— Au Bon Pain India (@AuBonPainIndia) May 24, 2016

7. Durex India
Engagement Score – 1,000

Hunting away to Victory! Keep Hunting Hyderabad! #D20PremierLeague #D20 #RCBvSRH pic.twitter.com/NNdH5tNIyj

— Durex India (@DurexIndia) May 29, 2016

8. All Nippon Airways
Engagement Score – 1,000

Each Miku show takes over 6 months to design. With standards that high, no wonder she prefers to #FlyANA. pic.twitter.com/t7Zxl8zv9F

— All Nippon Airways (@FlyANA_official) May 23, 2016

9. Maybelline Malaysia
Engagement Score – 1,000

Introducing our Super BB Cushion! Poreless perfection is now just a tap-tap away! #Selfiedence #MaybellineMalaysia pic.twitter.com/aEtTHfeLl4

— Maybelline Malaysia (@MaybellineMY) May 24, 2016

10. Baggit India
Engagement Score – 1,000

Find out what happens when 20 #fashion experts come under one roof? Stay tuned till tomorrow. #PlayTheLifeGame pic.twitter.com/OKiGMO57xd

— Baggit (@baggitworld) May 27, 2016

 

Instagram

11. The Chai Point India
Engagement Score – 958

 

@shilsm what a brilliant picture and message! Re-I forces that India indeed runs on Chai :) Glad to know that our little glasses of joy fuel your days :) Do DM us your contact details, we have a little something waiting to be part of your Chai ritual! @GPRepostApp ======> @shilsm:Endless cups of chai-precisely what our days are made of...whether to beat a common cold or a never leaving laziness, these cups of addiction and the favourite adda that each person fascinates is an unsaid comfort we all live in day after day after....... #chai #chailovers #tea #tealovers #adrakchai #adda #tapri #bangalore #bengaluru #nammabengaluru #bangalorefood #bangaloreinstagrammers #fbab #chaipoint #bangalorediaries #bangalorefoodiesclub #thebangalorefoodharem #trelltalebangalore #sobangalore #lbbbangalore #tealoversassociation #india #ig_bangalore #instapic #ig_india #indianlens #GPRepost,#reposter,#notetag @shilsm via @GPRepostApp ======> @shilsm:Endless cups of chai-precisely what our days are made of...whether to beat a common cold or a never leaving laziness, these cups of addiction and the favourite adda that each person fascinates is an unsaid comfort we all live in day after day after....... #chai #chailovers #tea #tealovers #adrakchai #adda #tapri #bangalore #bengaluru #nammabengaluru #bangalorefood #bangaloreinstagrammers #fbab #chaipoint #bangalorediaries #bangalorefoodiesclub #thebangalorefoodharem #trelltalebangalore #sobangalore #lbbbangalore #tealoversassociation #india #ig_bangalore #instapic #ig_india #indianlens

A photo posted by Chai Point (@chai_point) on May 24, 2016 at 10:11pm PDT

 

12. Hones Bees Singapore
Engagement Score – 881

 

honestbee's Magical Monday is back. This week, stand a chance to win $20 worth of Ben & Jerry's ice cream! Simply: (1) Like and follow us on Instagram. (2) Repost this post and tell us why you love this dessert with the hashtag: #honestbee #hbmagicalmonday and tag 2 friends to share your prize with. (3) Ensure that your profile is public and you're done! Did you know? We deliver from Ben & Jerry's islandwide ñ within the hour! Terms and conditions: - 1 winner per contest only. - Winners will be notified through Instagram and prize must be collected at honestbee. - honestbee reserves the right to disqualify any post that contains profanities. - Contest ends on 25th May 2016 at 23:59. Winner will be notified by 26th May 2016. Good luck!

A photo posted by honestbee (@honestbeesg) on May 22, 2016 at 9:32pm PDT

 

13. The Macallan Hong Kong
Engagement Score – 770

 

The third decanter of The Macallan Lalique 6 Pillars Series presents The Finest Cut Decanter, housing a 57 year old Macallan, an exceptional masterpiece that truly reflects The Macallanís dedication to excellence by taking only the best (16%) from its stills to the bottle of the famous single malt that the world has come to love. #themacallanhk #macallan #themacallan #whisky #singlemalt #singlemaltwhisky #drinks #lalique

A photo posted by The Macallan HK (@themacallanhk) on May 22, 2016 at 9:30pm PDT

 

14. Oppo Singapore
Engagement Score – 731

 

Which is your favorite? The #OPPOR9 or the #OPPOR9Plus? #RoseGold or #Gold? They will all be available on 2nd June! :D #oppocameraphone #selfieexpert #techs #instadaily #gadget

A photo posted by OPPO Singapore (@opposingapore) on May 25, 2016 at 7:13am PDT

 

15. Sula Vineyards India
Engagement Score – 707

 

There's nothing a glass of wine can't fix and it's definitely a party when it's more than just one! A great note to end the day on! Thank you @ashmita17singh for this beautiful click! #Repost #SulaVineyards #SulaWines #Sula #WineLoving #WineLovers #Sunset #Wine #SulaWines #Vineyards #VineyardView #SparklingWine #TastingRoom #WineTasting #Nashik #Nasik #India

A photo posted by Sula Vineyards (@sula_vineyards) on May 26, 2016 at 8:40am PDT

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.