Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 21 through 27 March.
1. ASUS Malaysia
Engagement Score – 1,000
ZenPad with Intel Inside - Luxury on your terms. Get one at ASUS Store!
Posted by ASUS Malaysia on Monday, 21 March 2016
2. Cadbury Dairy Milk
Indonesia Engagement Score – 1,000
Nemuin cokelat Cadbury yang keselip di tas itu... bikin hati jadi makin joy! #FreeTheJoy
Posted by Cadbury Dairy Milk on Wednesday, 23 March 2016
3. Novita Singapore
Engagement Score – 1,000
Our benevolent leader and founding father of the nation, we thank Mr Lee for his contributions and all he has done for...
Posted by Novita SG on Tuesday, 22 March 2016
4. Prestige India
Engagement Score – 1,000
#PrestigeContest - #CelebratingHoli with Prestige: Click on the GIF below, capture the picture with color on all three...
Posted by Prestige on Monday, 21 March 2016
5. Prudential Malaysia
Engagement Score – 1,000
Who wouldn't want to make a little extra cash these days?Here's one way you can grow those extra ringgits.Set aside...
Posted by Prudential Malaysia on Thursday, 24 March 2016
6. Chivas India
Engagement Score – 1,000
Stay a gentlemen even off the field. Celebrate with Chivas. #WinTheRightWay pic.twitter.com/a1KdwZGnx9
— ChivasIndia (@ChivasIndia) March 26, 2016
7. Mango Frooti India
Engagement Score – 1,000
#TheFrootiLife is enjoyed better in groups. Who, among your friends, deserves to choos the mango? pic.twitter.com/wtrpq7YgTj
— Mango Frooti (@Frooti) March 26, 2016
8. Viacom18 India
Engagement Score – 1,000
Thank you all for participating! We will be announcing the winners soon! #RangDeViacom18
— Viacom18 (@viacom18) March 23, 2016
9. Thai Airways
Engagement Score – 911
TG934/22Mar landed at #BrusselsAirport 90mins before explosions. All passengers & crew are safe. More info https://t.co/V8vEywfwTI #Brussels
— Thai Airways (@ThaiAirways) March 22, 2016
10. Malaysia Airports
Engagement Score – 896
Adha is looking very stylish with his LV bag and cool Ray Ban shades.We wish you a safe journey to Melbourne! #ootd pic.twitter.com/Sw0ABg1mAx
— Malaysia Airports (@MY_Airports) March 22, 2016
11. Reliance Trends India
Engagement Score – 995
12. Freshmen's Valley India
Engagement Score – 989
13. Milo Philippines
Engagement Score – 895
14. Net Indonesia
Engagement Score – 791
15. Starbucks Hong Kong
Engagement Score – 639
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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