For International Women’s Day, Cartoon Network in Asia is celebrating the 20th birthday of The Powerpuff Girls by launching #Empowerpuff, a campaign that puts the spotlight on driven girls, young ladies and women who are Asia’s game changers.
Over the next few months, Cartoon Network will premiere short-form content on its social and digital platforms, highlighting trailblazers such as Singapore-based crochet artist @kllylmrck (Kelly Limerick) and Instagram baking sensation @Susanne.Decochiffon, in addition to other influencers in the Philippines. The women will share their stories and work with Cartoon Network to create bespoke experiences, content and products, according to the company, which has created this eye-melting GIF to commemorate the day.
The APAC effort falls under a global content-creation partnership surrounding the 20th birthday of the Powerpuff Girls. This kicked off last year with an animated video where five female artists created seven seconds of animation each in their own unique style. The video included two artists from Asia: Dahee Jeong from South Korea and Xiya Lan from China.
In addition, Turner's campaign launched the Empowerpuff Internship, created to attract an array of writers, video editors, illustrators and graphic designers to curate and create original content for social media channels.
Campaign's Women Leading Change
We'll be discussing gender equality, unconscious bias and attitudes towards women in media and marketing at our annual Women Leading Change conference in Singapore on 4 June, 2019.
Register your interest and find out more about entering our Women Leading Change Awards (early bird entry deadline: 8 March; hard entry deadline: 8 April) at www.womenleadingchange.asia.