A four-week print, online and outdoor campaign, created by Ogilvy RedCard, launches next week. Ads will ask a question and invite readers to fill in their response. On the campaign website they will be able to post their answers.
The ad campaign will be followed in November by a sponsored art exhibition. The Economist has invited eight local artists to contribute to the show, which will appear in the central business district.
The goal of the art show is to broaden perceptions of the magazine into art and culture as well as politics and finance.
“We feel our readers and potential readers have a very broad spectrum of interest. They are curious and intelligent, not only at work, but all the time,” said Christopher Luk, circulation marketing manager for Asia-Pacific.
The ad campaign will be followed in November by a sponsored art exhibition. The Economist has invited eight local artists to contribute to the show, which will appear in the central business district.
The goal of the art show is to broaden perceptions of the magazine into art and culture as well as politics and finance.
“We feel our readers and potential readers have a very broad spectrum of interest. They are curious and intelligent, not only at work, but all the time,” said Christopher Luk, circulation marketing manager for Asia-Pacific.
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