TV and digital properties will be bundled together, but advertisers will also have the option of choosing to advertise exclusively on the digital platform as early as next month, Fellowes confirmed.
The popularity of the site prompted network executives to launch digital offerings in Singapore. The site received over eight million page views between January and September.
The site will feature both global and local content including events and competitions. However, Fellowes declined to give more details on the new development.
At the event, NBCUniversal also finalised its programme schedule in Asia for 2014. E's lineup will include programmes like The Soup, Hello Ross, E Specials with Ryan Seacrest, Keeping Up With the Kardashians and Fashion Police. The entertainment channel will also pump out original offerings including special features on celebrities in Asia.
E also struck gold, becoming the top rated English pay-TV channel during primetime among women aged 20 to 44 (its key target audience), professionals, managers, executives and businessmen in September, according to data from Kantar.