May 24, 2023

Upfronts marked by writers strike and streaming battle

Broadcasters touted their linear and digital reach during presentations devoid of talent.

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A WGA picket line formed outside of Madison Square Garden. (Photo credit: Brandon Doerrer)

From navigating a writers’ strike to last-minute executive reshuffling, this year’s upfront season brought several challenges. As Netflix entered the fray, the biggest broadcasters sought to differen

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