The agency won Sony Ericsson following a competitive review and Draftfcb’s initial task is an integrated creative campaign for the SonyEricsson PSP SmartPhone.
Kangnai, meanwhile, has appointed Draftfcb Beijing to drive sales of its award-winning shoe range after a review of several agencies. Kangnai has won numerous awards for innovative shoe designs and the agency’s appointment will lead to a new branding platform for Kangnai’s range of shoes.
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