Pully Chau has been named CEO of Cheil Greater China, effective immediately, filling the vacancy left by previous president and CEO Aaron Lau.
Chau has served as COO of Cheil Greater China for the past two years, handling much of the day-to-day management of the agency’s 1400 employees in China.
In that time Cheil's new client wins include Infiniti, FAW-Volkswagen, China Unicom, Tempo, Alibaba Pyeongchang Winter Olympics Project, Coca-Cola (tea beverages) and Hong Kong Telecom, according to the company.
Chau's hiring in 2015 was considered by many to be a coup for Cheil, since the industry veteran had already served as China CEO for both Saatchi & Saatchi and FCB.
Cheil's former China CEO Aaron Lau was appointed CEO of Cheil North America this past April, adding to his role as international president.
“Receiving this promotion from Cheil Worldwide is truly a great honor,” Chau said in a release. “In the upcoming year, my aim is very clear. It will be to continue to lead everyone at Cheil Greater China to elevate and break boundaries and to become the best and most successful agency in Greater China.”