Simon Gwynn Gemma Charles
Jul 24, 2017

Dove needs to refocus on honesty, not rely on 'stunts'

Dove is losing sight of its strengths following a string of attention-seeking ads this year, industry leaders have warned.

Last week, the brand pulled an ad for Baby Dove that was widely criticised for seeming to validate the views of people opposed to breastfeeding in public. In May, Dove was ridiculed on social media for a range of bottles designed to represent women’s body shapes. Moreover, print ads in January that mocked Donald Trump by featuring alternative facts were attacked for not fitting with the brand’s identity, despite winning praise for their humour.


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