Matthew Keegan
Mar 5, 2018

Disney’s merger challenge

BRAND HEALTH CHECK: Disney’s US$52 billion deal with Fox is set to alter the media landscape worldwide. We look at what this means for the health of the Disney brand in Asia.

The opening of Shanghai Disneyland in June 2016 has been healthy for the brand in China

Walt Disney does deals like it does blockbuster moviesbig scale. Take last December’s announcement that the brand is acquiring the film and television arms of 21st Century Fox at US$52.4 billion, the deal is reported to be the second biggest merger ever, after AOL-Time Warner. 

This move is expected to transform the global media landscape, making Disney far more than just an American giant but a citizen of the worlda...

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