Matthew Keegan
Mar 5, 2018

Disney’s merger challenge

BRAND HEALTH CHECK: Disney’s US$52 billion deal with Fox is set to alter the media landscape worldwide. We look at what this means for the health of the Disney brand in Asia.

The opening of Shanghai Disneyland in June 2016 has been healthy for the brand in China

Walt Disney does deals like it does blockbuster moviesbig scale. Take last December’s announcement that the brand is acquiring the film and television arms of 21st Century Fox at US$52.4 billion, the deal is reported to be the second biggest merger ever, after AOL-Time Warner. 

This move is expected to transform the global media landscape, making Disney far more than just an American giant but a citizen of the worlda...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
MCI lands in Hangzhou
Premium
9 hours ago

MCI lands in Hangzhou

MCI Hangzhou was formed under a joint venture with Hangzhou Tourism Investment and Hangzhou Zhonghe Investment.

Premium
Photos: Event Marketing Awards 2019
Premium
9 hours ago

Photos: Event Marketing Awards 2019

Photos from the Event Marketing Awards held on 19 March at Eaton Club, Hong Kong.

Premium
Celebrities, brands and drugs: not a clear-cut story
Premium
9 hours ago

Celebrities, brands and drugs: not a clear-cut story

Brands' treatment of Japanese entertainer Pierre Taki raises ethical questions.

Premium
BlueFocus caught up in ‘probe box’ controversy
Premium
10 hours ago

BlueFocus caught up in ‘probe box’ controversy

The company was forced to clarify its involvement with a firm that was called out on CCTV’s annual consumer-rights exposé show for surreptitious gathering of personal data.