Why Disney, Fox and Warner Bros. Discovery are teaming up on sports — and the challenges they will face
Pooling together resources will allow the companies to more aggressively compete with deep-pocketed tech giants, but they risk cannibalising their own linear businesses, according to analysts and media buyers.
Mindshare is expected to give up Fox account in Europe.
The Disney global media review is now in full swing.
OMD, Carat and Mindshare will be among those fighting for the business.
From the silver screen to OTT media, the country’s demand for both localised and international content is causing ripples in the marketing industry.
Video ad tech firm partners with leading sports publishers.
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