With visibly fewer brand activations this International Women’s Day, Campaign Asia-Pacific asks whether DEI is being deprioritised in the region or simply de-risked.
TODAY'S EDITION
March 04, 2026
Latest
If you want transformative work, stop benchmarking the average
In a bell-curve industry, excellence is statistically rare. Darren Woolley argues that benchmarking the average almost guarantees mediocrity.
Formula 1 names a corner after women for the first time in history
The corner is named after two of the sports most prominent female engineers, Laura K. Müller and Hannah Schmitz.
WPP shakes up bonus scheme to drive collaboration as annual pot halves to $241 million
Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.
The Knowledge
VCCP tops 2025 global creative league amid tough competition from Publicis
Campaign Red lists the key creative wins reported globally last year. In APAC, reviews of Honda, Vodafone, and Wipro Unza were among the most notable.
Women have been giving for years. Where is the gain?
IWD 2026: For decades, women have given time, labour and emotional energy in exchange for the promise of progress. Charu Srivastava says it’s time that generosity delivers real authority and access.
Havas Malaysia strengthens leadership bench
Bowie Tiong gets promoted to general manager, with Ie-Tsen Cheng and Keith Ho joining the agency in senior roles.
Google, IAS bust AI ad fraud scheme infecting 25 million devices globally, a third in APAC
Built on nearly 500 AI-made sites and 115 Android apps, the ad fraud scheme built a fake web to drain advertiser dollars, IAS said.
Leadership change at Omnicom Media China, Claudine Kwek steps down
The network has elevated PHD China's chief executive, Joey Zhao, to COO with immediate effect.
'Just because you can doesn’t mean you should': PepsiCo’s Sorin Patilinet on AI discipline
Ahead of Campaign360, Patilinet calls for a more measured approach to AI, warning that marketing’s edge will come from decision-making, not just faster execution.
Zoom names PMG global media AOR
The independent agency will establish a cross-functional team to work with Zoom.
SEE ALL NEWS
The Work
Partner Content
Content Hub
Promoted content
Confessions of a CMO: How the modern CMO is using survival intelligence to overcome C-suite challenges
The CMO role is not just adapting to change — it is leading it. New research from Worldwide Partners finds today’s top marketing leaders are embracing ambiguity and redefining themselves as strategic disruptors, narrative builders and internal culture shapers. Explore the five new CMO archetypes reshaping the C-suite in Confessions of a CMO.
OPINIONS
Stop selling 'outcomes' and start selling capital allocation
Outcomes aren’t the answer if they risk slipping into “PR with spreadsheets” territory, says Ian Whittaker. With MNC attention tilting West, APAC marketers must link investment to earnings confidence and cashflow strength.
Google has just provided 400 billion reasons why the search apocalypse is cancelled
NP Digital ANZ’s managing director says search isn’t dead; it’s become more human. And Google’s Q4 earnings provide the receipts.
Why the Super Bowl’s best ads don’t feel like ads anymore
The Big Game is no longer the idea — it’s the amplifier.
The LLM ad wars have begun and Google isn’t blinking
ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.
Woolley Marketing: Why ‘value’ is the new cost-cutting strategy
After one too many 'pivot to value' conference speeches, Darren Woolley gets honest about what really happens once the doors close.
Gotta catch ’em all: what 30 years of Pokémon teaches brands about building fandom at scale
When you think about the brands you truly love, that fondness is often based on shared memories with others.
How a little cultural wit helped Canva land in Japan
UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia.
Why bringing APAC’s creative industry together matters more than ever
Spikes Asia director Melanie Speet shares insights on Spikes Asia Week 2026, looking ahead to the industry's future, championing emerging talent, and celebrating creative excellence.