Mindshare is expected to give up Fox account in Europe.
The Disney global media review is now in full swing.
OMD, Carat and Mindshare will be among those fighting for the business.
From the silver screen to OTT media, the country’s demand for both localised and international content is causing ripples in the marketing industry.
Video ad tech firm partners with leading sports publishers.
The goal should be to engage, not to exploit.
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