Gideon Spanier
Jul 16, 2019

WPP set to defend Disney media review in Asia despite declining elsewhere

Mindshare is expected to give up Fox account in Europe.

Disney is holding what is likely to be the biggest media review of the year as it consolidates its advertising buying, following its acquisition of Fox’s entertainment assets, including the 20th Century Fox film studio in the US and the Star TV service in India.

Industry sources said Group M, WPP’s media buying division, is set to defend Star in India, where Mindshare holds the account, and some other Disney-related business elsewhere in Asia...

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