Lindsay Stein
Jul 3, 2020

Digitas creatives team up on ideas to replace Mississippi's outdated flag

"We believe in the power of design to solve universal challenges, build, and shift culture, and ultimately move people to action."

Digitas creatives team up on ideas to replace Mississippi's outdated flag

It’s time for Mississippi to get a new flag. The state’s existing 126-year-old banner, which is the only one in the country that still has a Confederate symbol, is (thankfully) being retired.

A cross-office design and creative team from Digitas decided to come together as a passion project to create nine alternative flag designs for Mississippi that better represent the state.

The team was inspired by what Mississippi stands for, and its unique story, defined by faith, hospitality, the Mississippi River, and the state’s symbols of local flora and fauna, which symbolize unity and progress.

Digitas, which hopes to collaborate with the Mississippi government on its new state symbol, included images of the mockingbird, Mississippi’s state bird, as well as the red fox, the state’s mammal, and the state insect of the honeybee in its designs.

"We believe in the power of design to solve universal challenges, build, and shift culture, and ultimately move people to action. When we heard the state of Mississippi was bravely retiring their current flag and commissioning a new design, we were immediately moved to action," said Jimmy Alleman, VP and group director of experience design at Digitas.

He added: "We responded in the best way we knew how: by quickly uniting a diverse and talented design team from all corners of the country under the goal of giving Mississippi a new flag that the whole state can rally behind, and that the whole country can be inspired by."

To learn more about the significance behind each flag design, click here.

Source:
Campaign US

Related Articles

Just Published

5 hours ago

Anurag Agnihotri elevated at Ogilvy to CCO

Agnihotri was the managing partner of creative for West India at Ogilvy.

6 hours ago

Behavior as a prompt: Why AI’s ability to anticipate...

The most successful businesses in the next five years will leverage AI to analyze past and current behaviors and create experiences that anticipate customer needs.

6 hours ago

GroupM retains Allianz global media business

A host of Group M agencies will manage the account across different markets, including the UK.

6 hours ago

BBC appoints first chief brand officer

Charl Bassil is currently chief marketing officer at Absolut Vodka.