Staff Reporters
Nov 24, 2011

Digital Thinkers: The talent mix; data, data, data; and integrating digital

In the next three parts of the Digital Downloaded video series, Campaign discusses digital and creative talent, data-centric agencies, and the integration of digital with the digital leads of Omnicom Media Group, OgilvyOne Singapore, and Zenith Optimedia Asia-Pacific respectively.

Mulryan, Smith & Mouritzen
Mulryan, Smith & Mouritzen
  • Gareth Mulryan, digital director, Zenith Optimedia APAC finds that the push towards a fully integrated agency is client-led.
 

  • Lee Smith, CEO Platforms, OMG predicts that the communications agency of the future will be driven by data.
 

  • While Thomas Mouritzen, managing director, OgilvyOne Singapore finds no problem attracting a mix of creative and digital talent to region.
 

These videos are part of a series of interviews from Campaign Asia-Pacific's Digital Downloaded roundtable event.

 

 

 

Source:
Campaign Asia

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