Digital Post Australia appoints Airborne

The brand, which is preparing to launch later this year, is an online service that aims to provide higher security than email to adequately replace printed bills, business communications, government mail, financial and healthcare documents. 

Airborne won the assignment following a pitch and will lead all elements of the brand's development including strategy, creative production, and channel planning for online and offline media as well as trade communications. 

The agency will be supported by its parent group, Mediabrands, in search, social media, performance digital, activation and content production.

“Airborne presented highly creative and insightful recommendations that were beyond our brief to the agencies,” said Randy Dean, CEO of Digital Post Australia. “Their collaboration with multiple IPG Mediabrands skill sets and their ideas on customer acquisition and retention were first class and will give us an edge in attracting consumers."

The winning presentation focused on using creative ideas to reach and engage consumers via an integrated campaign, said Scott Player, managing director of Airborne.