David Blecken
Nov 23, 2015

Design thinking and tech a formidable combination for Japan: Tham Khai Meng

TOKYO - On a trip to Japan last week, Ogilvy’s global creative head Tham Khai Meng spoke to Campaign about what he sees as the market’s greatest strengths and weaknesses, and why he wants to see more experimentation with technology in the outdoor space.

Tham Khai Meng in Tokyo

The trip is Tham’s second visit to Japan this year and is centred on reviewing the agency’s work and developing its creative talent, which he describes as “quite a spunky lot”.

Ogilvy Japan is only really just starting to appear on the radar in terms of creative work. What’s changed

This is just a work in progress. It’s a good startin the space of two years, we’ve changed the work ethic...

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