Dentsu Inc in Tokyo will launch Dentsu China Xover Center, a new business unit that is meant to provide cross-border marketing solutions to Japan and China.
The framework is based upon Dentsu's judgement that Japan and China should not be perceived as two separate markets, but rather as hybrid markets that influence one another, according to the company.
Dentsu China Xover Center Dentsu CXC for short will comprise experts already...
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