Lim was most recently chief creative officer for Dentsu Southeast Asia. He will be responsible for 20 offices across 10 countries.
Since joining Dentsu Network Asia in March 2013, Lim’s role has seen some changes. He was initially hired as chief creative officer for Dentsu Asia, but became responsible instead for Southeast Asia when Dentsu Network was absorbed by Dentsu Aegis Network. Upon joining, Lim told Campaign that he saw the task ahead—to build Dentsu's creative credentials outside Japan—as "a most unique challenge".
In a statement, Rohit Ohri, who was recently appointed as chief executive of Dentsu Asia-Pacific, said Lim had “done a great job in building a culture of creativity and innovation in Southeast Asia and will now bring those skills to an even bigger job across the region”.
Lim, a Malaysian, joined Dentsu after a brief period as chief creative officer of Leo Burnett Singapore. Before that, he spent 20 years at Naga DDB in his home market.
Dentsu credits Lim with helping to win more than 20 pitches across the region in his first 18 months at the company. These included Uniqlo, Panasonic, Coca-Cola, Dulux and Yamaha.
Notable work Lim has led includes the ‘Wakudoki’ campaign for Toyota, which aimed to make the brand more appealing to young people.
Campaign was unable to reach Lim for comment on his appointment.