Campaign India Team
Jun 23, 2022

Dentsu Creative India bags second Grand Prix for The Unfiltered History Tour

CANNES LIONS 2022: The network won the top accolade in the 'Brand Experience and Activation' category.

Dentsu Creative India bags second Grand Prix for The Unfiltered History Tour

India continued its impressive showing at this year's Cannes Lions International Festival of Creativity, with a total of 10 wins on day three.

Dentsu Creative India added its second Grand Prix this year, as it won the top accolade in the 'Brand Experience and Activation' category for its 'The Unfiltered History Tour' for Vice Media. The entry also won two Silver Lions - one in the 'Mobile' category and the other in the 'Brand Experience and Activation' category.

Meanwhile, VMLY&R's three-Lion haul consisted of a Gold, Silver and Bronze each. The Gold win came for HUL's 'Smart Fill' in the Creative E-Commerce category. The entry also won Bronze in the Creative Business Transformation category. The Silver win came for Maxx Flash's 'The Killer Pack' in the Innovation category.

McCann Worldgroup India won Gold in the Creative e-commerce category for its entry 'Shagun ka Lifafa' for Ujjivan Small Finance Bank. 

FCB India bagged a Silver for 'The Nominate Me Selfie' for The Times of India and Political Shakti in the 'Brand Experience and Activation' category. 

Ogilvy's 'Shah Rukh Khan - My Ad' won a Silver for Cadbury Celebrations in the same category.

DDB Mudra bagged a Bronze in the Creative Effectiveness category for Stayfree's 'Project Free Period'.

Agency Shortlists Bronze Silver Gold Grand Prix
BBDO 5        
dentsu Webchutney 24 2 3   2
Ogilvy 13        
VMLY&R 13 1 2 1 1
Leo Burnett 4   1    
DDB Mudra Group 4 1 1    
Landor & Fitch 2        
FCB India 30   1    
Byju's 3   1    
Offroad Films 3        
Memesys Culture Lab 2        
Early Man Film 1        
McCann India 2     1  
Mindshare 1        

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

1 day ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

1 day ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

1 day ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.