David Blecken
Mar 17, 2016

Dentsu aligns with US tailored video content platform for Japan market

TOKYO - Dentsu has partnered with SundaySky, a New York-based video platform, in a move to enhance its video engagement offering for clients.

Citi is among SundaySky's clients
Citi is among SundaySky's clients

According to a statement issued by SundaySky, Dentsu will use the company’s SmartVideo platform to deliver personalised video content, or “one-to-one video experiences”, to consumers.

SmartVideo is a system whereby SundaySky draws on individual consumer data to create tailored content. In its promotional material, it claims to be able to create “a million unique videos for a million customers”.

The platform is billed as “data-source agnostic”, accessing data from CRM to catalogues and DMPs. SundaySky's clients include Citi, AT&T and TripAdvisor.

In the statement, SundaySky CEO Shmulik Weller said there had been “tremendous demand” for the SmartVideo service in Japan in the past year.

“SundaySky’s approach to personalised storytelling, powered by sight, sound and motion, is superior to other personlised video providers we have seen in the marketplace,” Dentsu representative Keigo Aoki said in the statement.

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