Olivia Parker
Feb 1, 2019

Deepfake videos menace publishers and brands

The rise of video manipulation is spurring news publishers to take action, explains the director of the BBC World Service Group. But risk experts say it's only a matter of time before brands get hit too.

A screenshot from a BBC report experimenting with deepfakes, in which the newsreader Matthew Amroliwala appears to be able to speak Mandarin, a language he doesn't know in real life.

The proliferation of products like Photoshop means we have had the ability to edit images easily for years. There’s something particularly absorbing about video, however, that makes the idea of manipulation in that medium feel unsettling.

Until recently, the difficulty involved in altering elements of a film to convincingly convey a different impression to the original has largely prevented the practice. This is now changing. The tools for creating deepfake videos’, as they are known,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Marketers should expand their minds when it comes to data
Premium
1 hour ago

Marketers should expand their minds when it comes ...

iProspect's regional head of data explores the implications of a data-based economy, both within and beyond marketing.

Premium
Torie Henderson departs OMG
Premium
2 days ago

Torie Henderson departs OMG

Market-level CEOs will lead their territories as the CEO of SEA and India, and longtime MediaWorks chairperson, leaves after 13 years.

Premium
Can we talk about Ridley Scott directing ads?
Premium
2 days ago

Can we talk about Ridley Scott directing ads?

Hennessy and Turkish Airlines splash out on films by the legendary director, but is it a case of big budgets signifying nothing?

Premium
AMEX Meetings & Events partners with Attendify and Splash
Premium
3 days ago

AMEX Meetings & Events partners with Attendify and ...

The tools will form Meetings Marketplace, a vetted collection of AMEX Meetings & Events’ tech solutions.