The proliferation of products like Photoshop means we have had the ability to edit images easily for years. There’s something particularly absorbing about video, however, that makes the idea of manipulation in that medium feel unsettling.
Until recently, the difficulty involved in altering elements of a film to convincingly convey a different impression to the original has largely prevented the practice. This is now changing. The tools for creating deepfake videos’, as they are known,...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events