Olivia Parker
Feb 1, 2019

Deepfake videos menace publishers and brands

The rise of video manipulation is spurring news publishers to take action, explains the director of the BBC World Service Group. But risk experts say it's only a matter of time before brands get hit too.

A screenshot from a BBC report experimenting with deepfakes, in which the newsreader Matthew Amroliwala appears to be able to speak Mandarin, a language he doesn't know in real life.

The proliferation of products like Photoshop means we have had the ability to edit images easily for years. There’s something particularly absorbing about video, however, that makes the idea of manipulation in that medium feel unsettling.

Until recently, the difficulty involved in altering elements of a film to convincingly convey a different impression to the original has largely prevented the practice. This is now changing. The tools for creating deepfake videos’, as they are known,...

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