fake news
Golin joins forces with Cyabra to combat disinformation
Through the newly-formed partnership Cyabra will equip Golin with capabilities to pinpoint social media bots responsible for propagating untrue narratives.
Poonam Pandey's staged death raises ethical questions
SOUNDING BOARD: Is there a thin line between creating awareness and moral dilemmas? Pandey's death hoax to raise awareness about cervical cancer prompts us to examine the ethical aspects of this digital campaign, as the focus shifts from the cause, potentially impacting her brand image
How and when brands should respond when misinformation goes viral
In recent months, many brand controversies have been rooted in misinformation and false allegations. But experts say it’s not always imperative to right those wrongs.
Google's AI chatbot Bard spouts lies and misinformation in 78% cases: report
In one instance, Bard wrote a 227-word monologue denying the Holocaust, which included details like the “photograph of the starving girl in the concentration camp…was actually an actress who was paid to pretend to be starving,” raising startling safety concerns.
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Winning advertisers is key to saving newspapers in APAC: GroupM
The WPP media agency network launches a 'Back to News' initiative to bring advertisers into the fight to support responsible journalism and address the spread of misinformation.
The Trust Project and Microsoft team up to fight fake news
A news literacy campaign from the global network of media organizations teaches people how to spot misinformation using Microsoft’s platforms.
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