fake news

May 16, 2024

Truth be told: How India's Gen Z is handling the fake news epidemic

A recent survey by The 23 Watt reveals concerning trends: Fake news is widespread, and 91% of Gen Z in the capital region believe it can influence voting decisions.

Feb 21, 2024

Golin joins forces with Cyabra to combat disinformation

Through the newly-formed partnership Cyabra will equip Golin with capabilities to pinpoint social media bots responsible for propagating untrue narratives.

Feb 5, 2024

Poonam Pandey's staged death raises ethical questions

SOUNDING BOARD: Is there a thin line between creating awareness and moral dilemmas? Pandey's death hoax to raise awareness about cervical cancer prompts us to examine the ethical aspects of this digital campaign, as the focus shifts from the cause, potentially impacting her brand image

Aug 18, 2023

How and when brands should respond when misinformation goes viral

In recent months, many brand controversies have been rooted in misinformation and false allegations. But experts say it’s not always imperative to right those wrongs.

Apr 11, 2023

Google's AI chatbot Bard spouts lies and misinformation in 78% cases: report

In one instance, Bard wrote a 227-word monologue denying the Holocaust, which included details like the “photograph of the starving girl in the concentration camp…was actually an actress who was paid to pretend to be starving,” raising startling safety concerns.

Mar 1, 2023

Winning advertisers is key to saving newspapers in APAC: GroupM

The WPP media agency network launches a 'Back to News' initiative to bring advertisers into the fight to support responsible journalism and address the spread of misinformation.