fake news
How and when brands should respond when misinformation goes viral
In recent months, many brand controversies have been rooted in misinformation and false allegations. But experts say it’s not always imperative to right those wrongs.
Google's AI chatbot Bard spouts lies and misinformation in 78% cases: report
In one instance, Bard wrote a 227-word monologue denying the Holocaust, which included details like the “photograph of the starving girl in the concentration camp…was actually an actress who was paid to pretend to be starving,” raising startling safety concerns.
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Winning advertisers is key to saving newspapers in APAC: GroupM
The WPP media agency network launches a 'Back to News' initiative to bring advertisers into the fight to support responsible journalism and address the spread of misinformation.
The Trust Project and Microsoft team up to fight fake news
A news literacy campaign from the global network of media organizations teaches people how to spot misinformation using Microsoft’s platforms.
PROI opens free 24/7 client crisis hotline
A free consultation service for those who are targeted in misinformation and fake news.
Pernod Ricard plans app for social-media users to report hate speech
Drinks maker believes brands should take action on hate speech beyond July's 'Stop Hate for Profit' ad boycott—but it's unclear how a crowdsourcing app will enforce this.
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