The restructure follows the creation of DDB’s new Greater China sub-regional network led by president and CEO Dick van Motman in January.
Under the new changes, each of DDB Greater China Group's five offices - Beijing, Shanghai, Guangzhou, Hong Kong, and Taipei — will be headed up by a new president, whose responsibility will be to oversee and strengthen operations.
Jesse Lin, currently MD of DDB Shanghai and vice-president of DDB China Group, will become president of DDB Group Shanghai. Richard Tan, MD of DDB Guoan and vice-president of DDB China Group, will be named president of DDB Guoan Group, Beijing and Simone Tam, MD of DDB Hong Kong, will become president of DDB Group Hong Kong and Guangzhou.
Roy Soetanto, MD of DDB Taiwan, will take on the role of co-president DDB Group Taiwan along with Sheena Jeng, who joined the agency last week. Jeng is also taking on the role of chief creative officer of DDB Taiwan and vice-president of DDB Greater China Group.
In addition to the newly created role of president, the agency will also put in place leaders by discipline, reporting directly to van Motman.
Eric Phu, currently managing director of Tribal DDB Hong Kong, will be promoted to vice-president, Tribal DDB Greater China. Ross Gearing, currently managing director of Rapp China, will be promoted to vice-president for Rapp Greater China, while Tim Schlick in Shanghai and Milo Chao in Beijing will become co-heads of strategic planning, DDB Greater China Group.
Meanwhile, Jit Hoong Ng will be expanding his responsibilities as MD Tribal DDB Shanghai, and take on the role of digital development officer Greater China.
“The restructuring will enable DDB to better operate as one interconnected organisation," said van Motman. "Each of our five agencies are strong individually, but combined will create a structure designed to unlock our belief that 'creativity is the most powerful force in the business' across Greater China."