greater china

Dec 6, 2023

WPP reigns, Dentsu resurges at Campaign's Greater China AOY

Ogilvy and Mindshare dominate Agency of the Year Greater China awards with a combined 24 wins, while Dentsu bounces back with an impressive 17 metals.

Apr 28, 2023

BBDO Greater China CCO set to exit the agency

Creative leadership is set for a reshuffle at the shop as CCO Leong Wai Foong departs at the end of the month, Arthur Tsang, of BBDO China steps in.

Apr 25, 2023

How Partipost grew its influencer marketing platform in Asia and how it now works with media agencies

Partipost co-founder and head of Taiwan speaks with Campaign about their partnership with Dentsu X and how technology is helping to scale micro-influencers networks.

Dec 1, 2022

Ogilvy, Zenith lead Greater China AOY awards

The two agencies win all regional awards and bring home nine golds between them. LEO Digital Network and Ruder Finn Asia bag two golds. BBDO wins one gold and Greater China Best Place to Work.

Jun 21, 2022

Havas' Karl Wu on digital trends and localisation in China

Havas Group's Greater China chairman and CEO Karl Wu opens up about acquiring Front Networks during the lockdown, the expat talent crunch, and the journey towards a more localised advertising industry in China.

May 9, 2022

Melinda Po is Mediabrands' first Greater China CEO

She replaces Chris Chen in a widened remit that now includes oversight of Taiwan and Hong Kong.